Author Archives: Nacho

Analysis of Personality in Social Networks

Analitica Social de las personas y su identidad en la red

What is Ocean People Analytics?

It is an application (web and mobile) that analyzes your personality in social networks (Twitter, Facebook or Blog) using psychological tools to get results and sort your personality.

Some advantages of using the methodology of Ocean:

It is widely accepted by the community of psychologists
Tests were conducted in various countries of the world with very different cultures and are not deviations in the results that would invalidate the methodology (in contrast to expectations, they found many similarities).
The five factors greatly facilitate the understanding and analysis of something as complex and extensive as the personality of a person.

Beginnings

Ocean People Analytics is a project I had in mind for many years. It all started back in 2008 in Argentina, when I met the site Alexa.com which measures the number of visits that have websites and generates a ranking visitor detail, sex, age, nationality. I found it very good and I thought the idea of ​​applying a similar concept but applied to measure different variables of people, for example if their blogs talking about technology, or if they said many bad words, if you were funny or boring. At that time Facebook was emerging strongly and Twitter was just a microbloging network known for a few geeks. I wrote down the idea into a Google Doc from another bunch of ideas back then aparecían.Luego several years of experimenting projects, developing games and applications for iPhone and crossing off my list ideas, some were prevalent and mutating, one of them which later would be called Ocean.

In-Sight

In late 2011, already living in Spain I stumbled by chance some notes from my wife who had scored to study Psychology at UNED. He spoke of the models of “the big five” personality factors. And that joined all, it was the piece I needed to complete the head gear. The situation was:
1 – Twitter was having his moment of glory with millions of users turning to network your thoughts, comments and opinions publicly.
2-The application could analyze user content, words, phrases and structures and …
3 – of the labor theory of psychology OCEAN can assess all these analysis results for percentage values ​​of each of the five dimensions of personality.

How Does Ocean People Analytics?

Currently scans twitter accounts (public). Read the last 100 tweets user to find words and phrases in their personality traits in the 5 dimensions (and 36 inventory items “NEO”) and the intensity of each. Detects automatically Spanish or English. With the results and make a graph comparing against 9 different personalities well defined in the “Enneagram of personality” and classifies the user. Finally, within that Enneatypes, there are variations depending on the security level of stress or detected and “Ala” is a trend toward another adjacent enneatypes: lower or higher.

Future possibilities

The idea is to expand the analysis network: add the ability to analyze your own Facebook or a blog. Another front is the expansion of languages ​​currently available detection and analysis in Spanish and English, but it would be good to add to our knowledge base French, Portuguese and Japanese.
Another step in the analysis is the study of population where you can group and segment results by country, age and gender. It will be interesting to measure trends such as: “in England are less open than in France”, or “U.S. women are more neurotic than in Brazil.” Also thanks to the steady flow (and online!) Of Twitter to analyze the reaction of a mass of people with a story, for example if there are elections in Italy, you can see if netizens become less empathic or conversely increases their happiness.

I think these are very interesting social analytical and can provide useful information!. It is a new trend that is beginning and it promises!.

As curiosity is the link to some famous analytics:

I invite you to test the ocean.na8.com.ar web, analyze your own personality, letting me see the results and comment. I remind you that it is a Beta version, ie still under development and may not be 100% accurate!.

Coming soon for iPhone and Android app …

.

I’ll try to write more about social analytics, Ocean and Enneagram to clear doubts!

Gamification: turn your life into a game

In recent years began to emerge in the Web applications and a fusion of real life, social media and behavior “in game”. It’s called Gamificación.

Definition

The definition of Gamification is: Apply the mechanics of the game (and game design techniques) in other fields to solve problems or “hook” to users.

These engines are to reward users with points, badges and virtual prizes as they interact and play with the content and products that are to be promoted.
Basically is encouraged to “play” for rewards. Generally indicate gradual goals and achieve one difficulty, the user is tempted to follow to reach the next and improve their status or get more credits.

Foursquare checkins and Mayor

The landmark case is Foursquare, a simple mobile application that became a monstrous social network through the power of the Gamificación. Its principles are very simple: you earn points for registering (check-in) in a real site with mobile geolocalizándote. The app encourages become the “Mayor” and go unlock various “plates” the more you use the app and share your locations in the network.

Engadgement

As a result, the user-engagement achieved, ie the user loyalty and have “stuck” in your app, website or system. The player himself is a fan and helps you to spread your brand through a superior experience.
In 2010 Yahoo, Microsoft and Facebook were interested in Gamificación Marketing experience and incorporates it as a tool to achieve “Social Monetization”.

Mechanical

Some game mechanics that apply are:

Points (or coins): getting the go as they move and should encourage them to reach ceilings redeem for prizes or in the real world.
Achievements: become positive reinforcements that esfurzan users. You can also improve your reputation.
Levels or Status: unlock new game modes, and achievement awards user.
Missions: are an intricate chain to meet targets for rewards.
Contests: a set of missions performed in less time and with the highest score in greater rewards or become better reputation.
Points Table: to highlight the best user and can be recognized in the community, and encourages the rest to want to excel and reach the top.
The Badgeville web-a company that allows you web/negocio- Gamificar says that thanks to these techniques is possible to obtain a 300% increase in user generated content, 500% increase in activity in social networks (eg. Shared or “like”) and 100% more time on your site.

New old trend

Leading companies are driving “fun” as a way to do the job.

Businesses are using sales gamificación years: best-selling incentives, the employee of the month recognition, commissions to customers who get more points and tables or rankings of the top sellers.

The gamificación not apply only to customers!, Also the employees themselves.

The process is now coming to gamificación new fields: education, tourism, banking and financial sevices.

Several fronts game

The gamificación should address four stages of the user lifecycle:
1-User new introduction to the method and / or tutorial
2-User engagement (hooking the user)
Converting 3-users (eg. Of payment or share free networking, etc.)
4-Retain “power users”.
For each stage should use different techniques to make them work.

While it is a fairly new methodology, which is gaining ground and is projected to raise billions of dollars from now until at least 2016, if you gamificar your website, company or business, the latest expert advice they give is : do not abuse the gamification!

Written by: Juan Ignacio Bagnato

.

Some recommended items:

FAQ: Create an iPhone aplication

 

Do you wan to create your app of iPhone and you are not a programmer? Do you have an idea but you don’t know how to develop it? In this article go to review the frequent questions that have the users that want to create an application for iPhone, iPad or in general any mobile device, was Android or WindowsPhone. It is based in real questions that we receive.

diseñando tu aplicacion móvil

Which is the price of an application iPhone?

Almost always value an application results difficult. Not to fall in subjective parameters, tries follow a metric of hours of work and in a price by hour. The total value will be the quantity of hours worked by this value. Depending on the complexity of the project, the quantity of people involved and the scope of the project calculates a final price. The cost by hour can rondar the 40 – 70USD. In the case of a price by hour of 40USD and a development of 2 months would have a final price of 12.800 dollars. The magazine Emprendedores.es speech of 10one thousand Euros for an app of 2 months and of 100one thousand for apps of more than 6 months (see article here) If querés ask a budget for your project, visits the form in my web www.na8.com.ar/presupuesto

.

In that they vary the prices?

The prices can vary in a lot of things; for example in if the app realises for iPhone only or also a version for iPad, in if it includes an Administrator of Contents (CMS), if it will launch in group a Web, if has interaction with social networks, local Database and/or in server, if it includes or no the graphic design… And several options more than will depend on the app to develop.

How long it takes in doing an app?

Preguntas Frecuentas sobre desarrollo para iPhone

Also it will depend on the application that want to realise . Develop a  game can take from 6 months to 2 years. A normal “application” of navigable screens and without a lot of complexity can realise in a pair of months. In average the apliaciones normal carry some 3 months of development and an additional month in which they close details realise tests and corrections so that they publish in the Markets.

.

What is an Administrator of Contents (CMS) and for what need it?

Crea tu propia appAn Administrator of Contents, “System of Gestión of Contents” (CMS by his acronyms in English Content Management System) is a private signpost so that an administrator of a web can create, edit or erase contents. The most known example is a blog; in a blog the authors access with his user and key to a special signpost in which they can create articles, go up photos and videos and configure the appearance of the blog. And the CMS what has to see with an application of iPhone? The majority of the applications of iPhone interactúan with a server to cater of contents to his users. The ideal is that in group with the development of the mobile application develop a specific CMS for the application. If for example your application caters him directions of near restaurants to your users, go to need a CMS that allow you load the restaurants that querés that they appear, with his name, direction, photos, etc. All this information will go it saving in a database in the server. So that it remain you clear: it is as if each restaurant that loaded was a “post of your blog”. Create a specific CMS for your application is all a development that can result costly, but that gives you the flexibility to update the contents of your app of independent form to have to update all the application if it was static (without CMS).

I go to need hire a server (hosting) and a .com ?

The most likely is that in group with your app launch a web page to promote it, to comment who sos, add a section of help to the user, allow to the users contact you and offer technical support. To have your web necesitás hire a service of hosting that cost roughly 100USD to the year (the typical “server shared Linux”) and register a command .com Costs some 20USD. If no tenés thought create a web of promotion, will have to see if your app needs or no a CMS since if it needs it go to have to hire the hosting, although you could save you register the command “.com”.

For what need a database in my app? Reason there is a local database and another in the server? And what is the memory caché?

Bases de Datos para tu DispositivoIf your mobile application consults data in the server (probably of your CMS), like texts or photos, go to be doing that the user connect to internet already was by wifi or 3G. If to see a photo downloads 1 Mega, this has a time of wait, do not want that if it goes back it to mark do the download of this Mega and have to expect and “consume internet”. Then it creates what calls “memory caché” that -in this case- saves the photo of 1Mb in the device and if the user goes back it to select will load it from this memory instead of requesting it to the server. Like this we save “time and money” of the user and improve his experience. When we have a system a bit more complex of interaction of the user and the server, as for example have related photos with texts, audio, or loaded information by the user,  preferences and personal information; to be able to have it properly organised and consult it of swift form suits to create a “local database” (in the smartphone). Another advantage of the combination to use a caché and a local database is that we allow the “off-line navigation” of the application, for when the user this in zones without connectivity. That is to say that by more than it do not have connection to internet -ej: in an aeroplane- will be able to follow seeing the information (photos, text, etc) that downloaded previously.
The remote database  (or of the server) recolectará information of your CMS and that also can arrive to have loaded information by your users, to way of copy of backrest, for queries or statistical.

Then: I can add contents afterwards? Or Every time that it want a change have to go back to program the application and spend money? Always I go to need a programmer?

If contás with a CMS, is likely that your app keep equal and only have to do modifications of the contents, which would not have additional costs. Vos Same would occupy you to go updating the application.
If instead querés add new screens or functionalities to your app, will need that a programmer modify the code and go back to send the app to a review to go up it to the market like an update. Therefore you will have to request a budget for valuar the price of these changes.

How are that they do not go me to steal the idea?

It is very common that do us this question; a lot of people believe to have “THE idea” and have fear to that they steal them his BIG idea. I same went through this stage :P . But the truth is that very few have an idea so genial and revolutionary that it could change the world; I do not want to dismay them, but it is that this do not say it I; they say it the big investors, specialists and emprendedores. Almost all agree in that the ideas do not cost at all (as well as you read it!). What really voucher is the execution of the project; the team and the development of this emprendimiento. Besides all agree that at present it does not invent “” at all new, but generally it copies something existent and improves it to him, or combine functionalities in a same product or simplifies something complex so that it was accessible to a new public. Pensá In Google; when it appeared in 1997 already they existed a lot of searchers: Yahoo, Altavista, Terra and however revolutionised the sector by his design minimalista and a different way of indexar and rankear Leave a link that maybe can be useful to register marks/contrive: http://www.lecantolas40.com.ar/As-register-marks-and-ideas-emprendedoras/

What involves to design an app iPhone/Mobile? IPAD/Tablet or a Web ?Websites.

Partes de una aplicacion iPhoneRecordá All the possibilities that offer you the mobile devices: Today the smartphones have processors and memory ram like a PC of desk. Besides for interactuar with the surroundings have accelerometer, GPS, camera of photos, sensors, microphone and speakers, the own “telephone” and SMS. And obviously access to internet and with this to contacts, calendar, email and social networks and connectivity by Bluetooth. All this with a small tactile screen. The tablets do not have the telephone, but have screen bigger and elder can of processing and memory.
When designing an application for mobiles, have to take into account the size of the screen for the design and usability that will have for the user. For example Apple recommends buttons with a MINIMUM size of 40×40 pixels so that the finger of a human hand can touch it.
If at the same time you go to launch an app for mobile, tablet and web, is convenient to keep a same style so that the application was consistent and easily recognizable for the user.

It suits to integrate my app in Social Networks?

The power of communication of the social networks nowadays is innegable. They are importantísimas and have the power to do that the networks of contacts can viralizar contained in question of hours. Whenever you can and that was not of way intrusiva is convenient to have options of interaction with social networks from your app. It will give him a value added to your product and simplifies him the life to the user, besides serves you like free advertising so that others encourage to download your app.

If my app does not go to be free, as they pay me? How I sell my app?

Once realised the development of your app, comes the phase of publication in the markets. If it is of Apple in the App Store and if it is for Android in the Play Store. When you publish you decide a price, can be free or of payment. The price generally is of 1 dollar. Take into account that so much Apple as Google remain with 30% of your gains. That is to say that if have 100 decargas to 1 USD in reality go to earn 70 USD.

How they do download (downloads) of my app the users?

Once published your application in the Market corresponding the users can download it from there. The users do not download the app from your web neither from a server of hosting neither of your computer. The only form so that they download (and pay) is through the mercador official so much of Apple as of Google.

.

.

I can sell my app without going through Apple / Google?

No. To sell your application (at least legally!) It is necessary to publish in the official markets of Apple and Google. If you would not have to change your model of business and offer other alternatives.

Reason Apple has to accept my application? By that reasons would not accept it? The market of Android is equal? How much take in reviewing it?

Apple has a politics of control and review of the applications before publishing them. Between other things reviews that the application do not contain desnudez, that was not offensive neither discriminatory, that do not violate rights of copyright and tecnicamente that do not exceed the limitations by heart of the device, that do not contain bugs and that do not steal private information of the telephone. The process demora 1 week.
Google does not control the apps previously, and contains some different politics and sometimes appear apps that are potentially dangerous or that comport like virus or spamm. The same public commissions to report to these applications and afterwards Google actua and gives them of drop.

You do applications? In where they are? As I can contact them?

Crea tu propia aplicacion a partir de una idea

At present we are developing applications for mobiles iPhone / Android and Tablets / iPad. Besides we created websites  (HTML5 + CSS3) and web applications (as be adaptations of apps of smartphones) for support of telephones Nokia, Blackberry or WindowsPhone. We realise CMS to measure, webs of launching and integracion in social networks. Our modality of work is freelance.
We have presence in Argentina and Spain and did developments for diverse places of the world (Mexico, USES, Argentina, Spain, Uruguay).
Any query or application of budget put you in contact with us, or dejanos a comment in this Post. I invite you to that you are still in me twitter @jbagnato and that visit my personal web www.na8.com.ar

Espero tus comentarios para desarrollar para iOs / Android

Resume

I expect that these frequent questions (FAQ) and his answers for the development of applications iPhone/mobile serve them to clear some of his doubts and can advance and follow creating new apps. My intention is to follow adding subjects, questions that do (and his answers) and queries over time to go improving this post.

Of course I invite them to that they do me comments, queries or applications of budgets!

.